Last week saw our presenters trying their hand at working the conference circuit, as attendees, presenters and vendors, and all in one day.
Apparently it was a success, and despite the somewhat dubious swag that was given away throughout the day there was a lot of interest in what Host Unknown has to offer the info sec world (Although Andy will say it was more down the the bucket of sweets he was handing out, Javvad will talk endlessly about his nail files and Thom will proselytize about the merits of stickers).
Since Host Unknown is obviously now playing with the big boys in the conference space, we decided to put together a series of Top Tips on how to successfully attend a conference and have your brand make an impact. These tips are vital to anyone looking to get the most out of meeting their potential customers for the first time. Use them with caution though, they are powerful stuff!
Tip 1: Get your story straight. Ensure you are all know what your key messages are and that they are consistent.
Tip 2: Always promote your brand. Use every opportunity to get your brand ahead of your competitors.
Tip 3: Share the days workload with your colleagues. Conferences make for long days, so make sure you do your best to support each other throughout.
Tip 4: Ask for constructive feedback from the other vendors. They were new to this game as well, and that conference camaraderie means they will always help you to improve.
Tip 5: Leave your potential customer knowing who you are. They should be in no doubt as to who you are and what your brand stands for.
The first tip was posted yesterday, with another one coming every day for the next four days.
Look out for our in depth review of the RANT Conference next week! The internet phenomenon known as Host Unknown is now officially in business.