Host Unknown Does the RANT Conference

Posted on July 2, 2014 by hostunknowntv

Picture the scene… three men in their prime, fully prepared, well read, research done, market offering defined, sales patter practiced and an excellent floor stand ready for the conference.

The reason you are struggling to picture this, especially if you attended the RANT Conference, is that this is exactly the opposite of what turned up on the day. Three feckless fools turn up in yesterday’s clothes, unprepared and with a disastrous, incoherent cornucopia of swag and content for their stand. Regularly contradicting each other, sometimes it seems just for fun, our three ‘presenters’ muddled through the day with their shoddily spelt swag, poorly prepared patter and all round pretty poor presentation skills.

Still, nobody seemed to notice.

It was an excellent day all round, and Host Unknown would like to thank Acumin, especially Simon and Donna, for putting their personal reputations as well as that of the RANT Conference itself on the line and graciously allowing Host Unknown to play a part.

We hope you enjoy the film.

We are just going to leave this here…

Posted on July 1, 2014 by hostunknowntv

No comment. <sigh>

Why did they bother? (or Tip #4 on attending a conference as a vendor)

Posted on June 30, 2014 by hostunknowntv

We do feel a little bit let down by our so called “internet phenomenon” hosts who took the Host Unknown brand on the road at the 2014 RANT Conference. Even with all of that help and support (and money) we gave them, they still couldn’t get a stand that stood out from the rest.

Perhaps tomorrow’s Top Tip will make us feel a little bit better.

Host Unknown does the RANT Conference

Posted on June 26, 2014 by hostunknowntv

Last week saw our presenters trying their hand at working the conference circuit, as attendees, presenters and vendors, and all in one day.

Apparently it was a success, and despite the somewhat dubious swag that was given away throughout the day there was a lot of interest in what Host Unknown has to offer the info sec world (Although Andy will say it was more down the the bucket of sweets he was handing out, Javvad will talk endlessly about his nail files and Thom will proselytize about the merits of stickers).

Since Host Unknown is obviously now playing with the big boys in the conference space, we decided to put together a series of Top Tips on how to successfully attend a conference and have your brand make an impact. These tips are vital to anyone looking to get the most out of meeting their potential customers for the first time. Use them with caution though, they are powerful stuff!

Tip 1: Get your story straight. Ensure you are all know what your key messages are and that they are consistent.

Tip 2: Always promote your brand. Use every opportunity to get your brand ahead of your competitors.

Tip 3: Share the days workload with your colleagues. Conferences make for long days, so make sure you do your best to support each other throughout.

Tip 4: Ask for constructive feedback from the other vendors. They were new to this game as well, and that conference camaraderie means they will always help you to improve.

Tip 5: Leave your potential customer knowing who you are. They should be in no doubt as to who you are and what your brand stands for.

The first tip was posted yesterday, with another one coming every day for the next four days.